We use modern software engineering practices to further our intent. Over time, the project goes through Inception, Elaboration, Construction, and Transition phases. Each phase contains one or more iterations where you produce an executable, but perhaps incomplete system (except possibly in the Inception phase).
This step is actually the most important one, as it involves a solid understanding of the customer it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.
The developmental stage is the point where the application itself is created. At this time, your designer/devloper will take all of the individual graphic elements from the prototype and use them to create the actual, functional site.
At this point, your designer or devloper will attend to the final details and test your application. They will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your application is optimized to be viewed properly in the most recent browser versions.